Moschino name change..
After 20 years, Moschino is taking a huge leap of courage and undergoing a complete re-branding of their designer denim Moschino Jeans line.
MPD Is reporting that Moschino Jeans will soon be called Love Moschino. Also that they will be moving away from just denim. Love Moschino will be targeted at a younger market and feature lower prices compared to the previous range. The new name wanted to encompass the creative, intelligent and ironic character of the Moschino brand, and capture the essence of the original runway collection. The sub-brand is now available at the Moschino London showroom, but the name and logo change will be effective from January 2008.
fyi: The Moschino Lines: Moschino, Moschino Cheap and Chic and Moschino Jeans
The Jeans pictured above can be found at YOOX for $143. Yoox literally has dozens of Moschino designer denims, as well as clothes and accessories from Moschino’s other lines on sale. Go see and discover the deals!
– Jennifer
This entry was posted on Monday, December 10th, 2007 at 8:49 pm and is filed under News, Pants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
What? Isnt that what their “cheap and chic” line is for? Its suppose to be the cheaper, more affordable line. What is the “Moschino Love” line suppose to be like their target bags?
Quote: [ What? Isnt that what their “cheap and chic” line is for? Its suppose to be the cheaper, more affordable line. What is the “Moschino Love” line suppose to be like their target bags? ]
Exactly what I was thinking! So are these items suppose to be cheaply made like when they did the “go international” for target??
[...] Moschino is currently undergoing a name change and a complete re-branding of the Moschino Jeans Line. [...]
this is what i call “fashism”.