Didn’t get your eluxury catalog this month? There’s a good reason for that. Following the eco trend, fashion retailer eluxury has decided to abolish catalogs. The 270,000 catalogs that are annually sent out have been replaced with equally fashionable online flipthroughs.
Karen Wallerich, director of eStore and marketing at had this to say: “Besides the noticeable environmental impact, it allows us to create more trend-based and conceptual style guides, showcase more merchandise, reach a broader audience, and target more specifically our customers.”
I’m thinking: Who’s next? I will just die if I don’t get my Nordstroms catalog. No I’m not a nordstroms-addict, but I love flipping through the glossy illustrations by Ruben Toledo.