Bag Designer Alessandra Gucci

What to watch for in the coming seasons: A new designer handbag line, by Alessandra Gucci, daughter of the late Maurizio Gucci.

WWD reports: The young Alessandra, with an economics degree under her belt, is launching a limited edition collection of luxury handbags in alligator under the AG brand and a logo featuring two unicorns facing one another. The collection, which is made by artisans in Tuscany, comprises three models in pink, jungle and blue named after her father, her grandfather Rodolfo and herself. Noticeably absent from the list is her mother, Patrizia Reggiani, convicted for having commissioned the murder of Maurizio Gucci in 1995. Also absent is any mention of the Gucci name on the products — the brand has for years taken fierce legal action against family members who attempt to launch their own brands referencing their surname.

– Jennifer

About Jenni Moreno

Currently living is Seattle, Jennifer started TheFashionRow in 2007 and BagBliss the bag blog in November 2004. She has been part of the Fashion editorial space for almost nine years specializing in Designer Handbags.

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